Here’s an interesting read from Burson-Marsteller et al which investigates corporate reputation across sector and country. From what I can see there seem to be 3 key drivers, the first is time. The top 25 companies ranked by reputation have an average age of 87 years with the oldest being 147 years young! The second is corporate citizenship for example support for country, community or charity. The third and final driver ties 1 and 2 together and that’s consistency. Reputation is earned, it can’t be bought, mined, faked or otherwise influenced in the short term. Reputation is about make the right choices time and time again, delivering on your promises and making the world a better place as a result of your success.
Orange Film Pulse Rates Movies Based On Social Media Chatter
January 30, 2012 By 1 Comment
Remember Borat? The much hyped Sacha Baron Cohen movie that tanked at the box office after a social media storm? Well now every movie has a ‘pulse’ thanks to this awesome platform developed by Orange, the UK based telco.
Orange Film Pulse
Film Pulse scrapes twitter commentary, Facebook reviews (From the Orange Film Club), Facebook likes and press ratings and tidies all that disconnected sentiment up into a single score out of 100. Simple, useful and a little bit like a Klout score! Check it out on Facebook or on the official site.
The ADZAG Monday Mixtape #2
January 30, 2012 By Leave a Comment
It’s back! The ADZAG Monday Mixtape aims to keep you regular, sharp, oozing with charm and full of delightful stories so every body you meet loves you just a little bit more. So what exactly should you be talking about this week?
The ADZAG Monday Mixtape
- Bears take over the Canadian wilderness in this tech driven amazing social narrative.
- Digital retailer realises bricks and mortar is the way to go with AR shop windows.
- Possibly the greatest music video of all time is released shot entirely in MS Paint.
- #MourningTweet aggregates sorrow and grief online.
- The 2012 Trust Barometer is released *shock* people don’t trust the government.
- The American Heritage Dictionary stumbles on a troubling insight into the human future.
- Cadbury celebrates 1 million Facebook fans by wasting 3 tonnes of perfectly edible chocolate.
Great Example Of Window Shopping In The Digital Age
January 27, 2012 By Leave a Comment
First bricks and mortar retailers rushed online to keep up with their digital only competition and now it seems those same digital stores want a piece of the physical action! First there was eBay who experimented with a QR code powered concept in New York and then again with this digital Christmas instillation before Net-a-Porter got in on the action with this augmented reality based shop window. Although originally launching back in September the concept is now being rolled out nationally for the release of the new Karl Largefeld collection.
The Best Music Video Ever Made…In MS Paint
January 26, 2012 By Leave a Comment
G’day! It’s Australia Day in…errr…Australia today and I wanted to make sure all my Aussie friends, family and readers have a great time tonight. So to get the party started why don’t you hit play and watch possibly the best music video ever, made entirely in MS Paint! Party rock is in the house tonight…literally!
You Are What You Tweet Now And For Eternity!
January 24, 2012 By Leave a Comment
To launch the fifth edition of The American Heritage Dictionary, US ad agency Mechanica built a web experience called ‘You Are Your Words‘ based off of the insight that who you are is a reflection of the language you use. Having recently attended a Noam Chomsky seminar I have a new appreciation of the power of language and role it plays in the evolution of our species, hence the reason this campaign caught my eye (even after watching the horrendous video!). However the campaign raises another question for me, namely what will happen to the content we have shared with the world after we leave this life? All the tweets, status updates, photos, videos, likes, +1′s etc will remain, captured in Google, Facebook and the like, and ultimately accessible for many years to come. If we think about the names we remember throughout history, their exploits and intentions have all been captured by 3rd party authors and artists who have preserved their legacy. However the digital age changes that, putting the power back into the hands of the individual. I doubt anyone will write a book about me, or paint my portrait but my personal writing and photography will remain long after I’ve gone and could potentially shape the way people remember me!
