What would you do if you found a wallet on the floor? Keep it? Hand it in? Now ask yourself the same question if you found the wallet in your beloved football teams club store and it contained a ticket for your clubs next big match….and the wallets owner supported the rival team! Well according to Coca-Cola, 95% of people turned the wallet in and it was lucky they did because they were rewarded with their very own legitimate ticket and an ice cold Coke! Things didn’t end there, when match day came around every honest fan was broadcast on the big screen giving them an extra reason smile. Feel good marketing at its best.