The use of online conversations to power marketing initiatives is still largely in its infancy with the real focus at the moment being (reactive) customer service. Kleenex on the other hand saw an opportunity to be a little bit more proactive. By monitoring peoples Facebook status updates a selection of individuals who mentioned how sick they were were sent a little surprise and delight care package to make them feel better! Even though only 50 parcels were sent the inherent surprise and goodwill it showed generated a great response delivering over 650,000 impressions 1800 interactions and a 100% share rate. Its a powerful idea thats not to disimilar from the Samsung UK initiative that sent out Galaxy S phones to unhappy iPhone 4 customers when the antennagate scandel hit.
Christmas Cat In A Christmas Hat : December 25th
I know, I know, advent calenders are meant to stop on Christmas Eve, but I couldn’t sign off with Camouflage Cat in a Christmas Hat so instead here is an exceptionally special treat to say thank you for stopping by and spending your precious time on ADZAG. I present over 1 hour of epic Nyan Christmas Cat. Enjoy and Merry Christmas to everyone.
Click here to see the full 2011 Christmas Cat Collection. [Read more...]
Heineken Challenge Consumers To Design Their Next Bottle
In celebration of their 140th anniversary, Heineken have issued a challenge to budding artists everywhere to redesign their iconic bottle for a limited edition run to take place in 2012. The brief is simple(!?), design a bottle that symbolises how people will connect in the next 140 years with details housed on their Facebook page. Judging the designs will be creative luminaries Evan Orensten, Mark Van Iterson & Mark Dytham.
Christmas Cat In A Christmas Hat : December 24th
Its Christmas Eve! Its Christmas Eve! Its Christmas Eve! Its Christmas Eve! Its Christmas Eve! Its Christmas Eve! Its Christmas Eve! Its Christmas Eve! Its Christmas Eve! Its Christmas Eve! Its Christmas Eve! Its Christmas Eve! Its Christmas Eve! Its Christmas Eve! Its Christmas Eve! Go camouflage cat!!
December 24th Cat : Camouflage Cat
Click here to see the full 2011 Christmas Cat Collection. [Read more...]
Millward Brown : 12 Digital Predictions For 2012
More digital predictions this time from Millward Brown. The 12 thoughts put forward in the following presentation are a little more conservative than the 10 trends shared by JWT Intelligence and in many cases are simply extensions of the behaviors we are seeing now. None the less its a great summary of what we can expect to be talking about in 2012 so dig in.
What The Future Holds : 10 Trends For 2012
The increasing proximity to 2012 has a direct impact on the volume of ‘trends’ presentations that we will see floating around the interwebs. Conforming to this little known mathematical equation is JWT’s 7th annual trend forecast. There’s some interesting stuff in there, especially the growth in desire for real tangible objects as the world around us continues to digitise at an astounding rate.
Christmas Cat In A Christmas Hat : December 23rd
Excited yet? Its Christmas Eve tomorrow making today Christmas Eve’s Eve! Awesome! With the business end of Christmas just around the corner the winners get winning and those sporting ba-humbug faces like our cat below get nothing.
December 23rd Cat : Ba-Hum Cat
Click here to see the full 2011 Christmas Cat Collection. [Read more...]
Info-graphic : The Chinese Social Media Revolution
The need for Chinese Netizens to break their countries strict censorship laws to use social media services like Facebook and Twitter is becoming increasingly small. Not because the government is relaxing their restrictions but because China has a thriving social media ecosystem of its own.
The following info-graphic gives you a sense of whats happening, how quickly and at what scale, and is the perfect accompaniment to the excellent Chinese Social, Digital & Mobile exposé shared earlier (by We Are Social). Enjoy, its fascinating stuff. [Read more...]
Christmas Cat In A Christmas Hat : December 22nd
There’s always one person that doesn’t want to play nicely, share their toys or play pictionary at Christmas. In this case its our kitteh of the day. He clearly doesn’t want to be wearing his Christmas Hat, and as a result feature in the worlds greatest advent calender. Well tough luck cat, we snapped you in your Christmas Hat and now you’re on the interwebs looking daft! We win!
December 22nd Cat : Brat Cat
Click here to see the full 2011 Christmas Cat Collection. [Read more...]
