Honda UK, W+K London and B-Reel have launched a new HTML5 browser based advergame called ‘The Experiment‘. The game challenges players to create a series of chain reactions by placing pop-up windows in the right sequence. Different placements trigger various chain reactions, with thousands of permutations possible. As you progress through the levels new features are revealed hopefully continuing the excitement…but we all know these things can get old quickly! It kinda reminds me of the old Honda Accord Cogs ad from yesteryear but revamped for 2011!