Anti-Slavery Campaign Uses Facebook To Make Their Cause Relevant For Today

How do you make an anti-slavery message relevant today? Definitely a conundrum but one I think JWT London have cracked with this online film for the charity, Anti-Slavery International.  Using the familiar functionality and features of Facebook, ‘Lala’ the unpaid domestic servant living in London provides a glimpse into the lonely and often desperate life of a modern-day slave.  Lala is seen as having no Facebook friends and no hope of escaping her miserable life until the film ends and Anti-Slavery International adds her as a friend.  Visit their website to take action.