JC Penney Christmas Gift Tags Let You Add Voice Messages Via QR Codes

Department store JC Penney has got into the Christmas spirit with this clever integration of QR codes to spread festive cheer and surprise.  A simple innovation on the traditional holiday gift tag, customers are able to attach a personal voice recorded message to a unique QR code which the lucky recipient of the gift can then scan to listen to.  Curiously, with yet another major brand jumping on the QR code bandwagon are we starting to see enough incentives in market to drive mass adoption?