FIFA ’12 Creates The Worlds Longest Scarf

To help launch FIFA ’12 the team at EA Sports have come up with a novel way to reward fans for tweeting about the game…a giant scarf…no sorry, a world record giant scarf!  Simply send in a message of support for your club including the hashtag #fifa12scarf, a hashtag for your team #charltonathletic, and finally a hastag of the colour you want your section to be knitted in, #red, and your tweet could become immortalised on the wollen masterpiece!  A simple mechanic offering a physical reward for a digital contribution.