The Toyota Social Network Racer For Facebook

To promote its ridiculously sexy FT-86 II Concept car Toyota has created the Social Network Racer, a personalised Facebook racing game powered by an individuals name, friends and photos shared on Facebook. The initial racetrack is built around the letters in a players first name and billboards and other signage on the course is made up of your friends profile pictures and your most recently uploaded photos. Players rack up points and earn bonuses for participating with the overall points winner being given the chance to travel to Japan and see the unveiling of the FT-86 II at the Toyota Motor Show in December.