Whats that you say? Browsing eBay online is too easy and you wished they made it more complicated and confined it to a single store in New York? Well its your lucky day because thats exactly what they’ve done with the eBay ‘Inspiration Room’ concept store. Located in New York any passer-by can stop, scan the QR code (with their mobile phone) of any item they have taken a liking to and be taken to a purchasing page with more information! Sarcasm aside, the idea does have merit, but in my opinion its real niche is for existing physical retailers to offer a more stress-free and streamlined purchase process. The opposite transition from virtual to bricks and mortar store doesn’t seem to add any value to the shopping experience.