The New VW Beetle Jumps Off A Billboard In This Cool Augmented Reality Campaign

The launch of the all new Volkswagen Beetle needed to be as fun as the car itself.  With all new aggressive styling, a massively upgraded interior and that same cheeky personality the advertising needed to literally jump off the page.  Funnily enough that’s exactly what the auto maker and Red Urban have done.  Using a custom augmented reality iOS app every billboard/poster is packed full of hidden interactive goodness.  Simply hold up the phones viewfinder (while running the app) over the VW Beetle panel and BOOM!  Its certainly an innovative take on the traditional outdoor format and brings the Beetle to life in exactly the right way but I do have concerns over the number of people willing to take the time or make the effort to fully experience the campaign.