Carlsberg punks cinema goers with a gang of bikers!

I love it when brands make people feel awkward!  The video footage just feels a little more raw than a scripted TV show.  Enter Carlsberg, who recently filled a cinema showing Planet of the Apes with hundreds of stereotypical bikers.  Big, tattooed and carrying aggressive facial expressions!  Every seat was taken, apart from 2 in the middle.  You can kinda guess the rest, unsuspecting couples were ushered into the cinema and their reactions filmed for our enjoyment!