I love it when brands make people feel awkward! The video footage just feels a little more raw than a scripted TV show. Enter Carlsberg, who recently filled a cinema showing Planet of the Apes with hundreds of stereotypical bikers. Big, tattooed and carrying aggressive facial expressions! Every seat was taken, apart from 2 in the middle. You can kinda guess the rest, unsuspecting couples were ushered into the cinema and their reactions filmed for our enjoyment!