Who cares about washing detergent? Answer, probably not very many people. That didn’t stop the smart people at Saatchi & Saatchi Stockholm coming up with this innovative, participative experience to demonstrate the cleaning power of Ariel. The idea is simple, a huge glass instillation sits in Stockholm Central Station. Within it sits a stain canon! That canon is hooked up to a live control panel sitting within the Ariel Facebook page. Anyone in the Nordics can then log on and aim the stain canon at clean white garments that are whizzing past at high speed. If you manage to hit an item of clothing with a nice squirt of jam or coffee then its washed and sent to you perfectly white and perfectly clean!
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