A brand launching a customer service capability on twitter or Facebook really isn’t news, but launching your real time offering with a slower, clunky, human version is! Enter KLM! To celebrate their twitter profile going live they started answering customers questions by filming human tweeters! Basically 140 KLM staff members would each grab a letter, run onto a big white canvas, order themselves to form the questions answer, hold the letters above their head, and voila! Human twitter! The purpose of the campaign was to illustrate how personal their service still is on twitter/Facebook. Did they achieve that? Judge for yourself.
London landmark turned into a lightsaber!
September 28, 2011 By 1 Comment
Every once in a while there is an idea that makes me scream at my computer for being so awesome! This is one. To celebrate the release of the Star Wars anthology on blue-ray some smart cats turned the famous British Telecom Tower in the heart of London into a gigantic lightsaber! The imagery is breath-taking and the impact a change to the London skyline like this would have would be immense. Plus the word of mouth generated would be almost immeasurable. Unreal. I’m still screaming at my computer! I love it!
Screamingly Good Idea
Carlsberg punks cinema goers with a gang of bikers!
September 27, 2011 By Leave a Comment
I love it when brands make people feel awkward! The video footage just feels a little more raw than a scripted TV show. Enter Carlsberg, who recently filled a cinema showing Planet of the Apes with hundreds of stereotypical bikers. Big, tattooed and carrying aggressive facial expressions! Every seat was taken, apart from 2 in the middle. You can kinda guess the rest, unsuspecting couples were ushered into the cinema and their reactions filmed for our enjoyment!
How much do you want an iPhone5?
September 26, 2011 By 3 Comments
Hot off the data visualization press is this little delight covering the unruly demand for the iPhone5. With Apples big announcement just over a week away (October 4th) its hardly surprising the rumour mill has gone into overdrive and public anticipation is at bursting point.
Of the sample of iPhone users (1000 individuals) 46% of them are looking to upgrade to an iPhone5 in the next 6 months! Other interesting facts include; [Read more...]
Super charge your social media career
September 26, 2011 By 1 Comment
‘Your country needs you!’ I’m pretty sure that was the line on many of the early World War II recruitment posters, if not is must have been ‘Want Action?’. People are rushing toward another movement right now, and that seems to be a career in social media. To help future stars make their mark, Voltier Creative have put together a little infographic highlighting some of the pre-requisites and/or considerations any social strategist should be aware of.
If I were to offer any advice, and I try to once is a while, my top 3 tips for anyone looking to make their mark in a communications industry moving toward a very social future are; [Read more...]
The ADZAG_ weekly round-up
September 25, 2011 By Leave a Comment
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A big week in the world of social media with Google+ moving to Beta and the Facebook F8 Developer conference announcing a raft of platform updates, but that hasn’t stopped the communication industry delivering a few advertising gems. Also the ADZAG Facebook page is slowly growing, please like us here if you haven’t already! Right, here’s our round-up of the best of the week incase you missed anything;
- Pepsi unites some of the greatest music icons from the past a present highlighting its pop heritage!
- Google and Hertz team up to supercharge Google Streetview.
- Yes, Your resume as an Infographic, awesome!
- Can you book a Hotels.com hotel room while free-falling at terminal velocity?
- The evolution of advertising executive from 60′s Madison Ave. to Apple fan boys!
- Nissan aim to see if Gran Turismo skills translate into actual driving talent.
What do Britney Spears and Michael Jackson have in common?
September 23, 2011 By 2 Comments
Pepsi of course! Pepsi has a long standing relationship with music and to remind people of that very fact they’ve released this inspiring piece of content featuring Britney Spears, Michael Jackson, Kanye West, Mariah Carey and the legend Ray Charles. The content seems to allude to a big announcement or in my mind a great opportunity to crowd source the next face of cola (That’s my IP now Pepsi!) but beyond that the film really only reminded me that Michael Jackson was awesome, Britney was once hot, Mariah Carey is still wacky and that I just don’t like Kanye West!
