Facebook sends real flowers to people on their birthday

August 29, 2011 By James Collier 3 Comments

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What if a digital happy birthday was also a real world happy birthday! 1-800-Flowers have an interesting idea which looks to tie together Facebook wall posts with its real world same day delivery service. Through a Facebook application birthday wishers can gift a single virtual flower to the birthday boy or girl. Over the course of the day those virtual flowers are put together in a single bouquet which is then delivered to the lucky individual before the sun sets. Nice!

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Filed Under: Facebook Tagged With: Advertising & Marketing, App, Brands, Digital, Facebook, Gifting, Innovation, Promotion, Social Media, Social Network, Technology

http://twitter.com/angelgvila Angel German Vila

Great thing you are sharing. I could not find this amazing app online. Do you know url?

http://www.adzag.co James Collier

Hey Angel, the idea was actually a concept put forward for the Future Lion category at the 2011 Cannes Lions and isn’t available. Hopefully 1-800-flowers see the potential and bring it to market.

Thanks for commenting
James

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