Volkswagen turns Norway into a giant roulette wheel

To promote the new Bluemotion Golf, Volkswagen came up with the novel idea of turning Norway’s Route E6 into a giant roulette wheel!  The purpose was the demonstrate just how fuel efficient the car was.  Anyone that wanted to take part could place a bet on one of the 80,000 roulette slots identified along the Google mapped route and if the Golf ran out of fuel on that square then hey presto, you won the car!