10 tips to improve your Facebook fan page

Starting a Facebook fan page is relatively easy.  If you or your business is thinking of taking the plunge then first I recommend you read an ealier post on 5 steps to creating a successful Facebook fan page

However turning that initial step into longterm success isn’t quite as straightforward as you might think.  Don’t let all the Facebook hype lead you to believe that simply having a presence gaurentee’s results, it doesn’t.  In total 77% of fan pages have between 10-1000 fans and only 4% have more than 10,000! There are a few standout success stories such as Coca Cola (almost 10,000,000 fans) and Starbucks (over 12,000,000 fans) that highlight what’s can be achieved, but before you set your sites on world Facebook fan page domination, make sure you have implemented the following 10 tips;

1. Keep it simple stupid (K.I.S.S) – Keep content eye catching, universal and easy to consume
2. Focus on publishing – Drive in-stream activity to harness the power of peoples social networks
3. Innovate – Leverage FBML to create custom in page experiences that help you brand stand out
4. Be consistent – Tone of voice, look and feel.  Keep the conversation consistent
5. Interact with you audience – Don’t post and forget, engage in the conversation, discuss, comment and encourage
6. Hero fans – Without them you page is worthless, show appreciation for the time they spend with you
7. Have an engagement plan – You are in it for the longhaul so have an evolving plan of attack
8. Be timely and relevant – Embrace buzz to drive deeper fan connection and participation
9. Analyse, adjust and optimise – Leverage ongoing audience analytics to refine your presence
10. Always promote you page – Use engagement ads, cross promotion etc to continue to drive page awarness and interaction